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When Your Idea Crashes and Burns

Being fashionably late to the party is often a good thing. Your Joe’s Jeans are on, your car is gleaming and you’re set to make your grand entrance. Only to find out the party is over when you get there.

During the past year, myself along with two other local guys have been hard at work on an idea we knew would be a hit. We didn’t need market research or focus groups. We had “that feeling” that I’m sure the experts will frown down upon us for trusting in the first place.

We acquired the name, pushed the paper towards an LLC, developed the wireframes and started probing the market for content. This morning, I stumbled upon a brand new site – by new I mean not even two days old – that has the look, feel and smell (not really) of our idea. Ughh. Even worse, a few people we exposed our idea to are now working with the “new site”.

So, what’s a guy to do? Get defensive? Nope. Get even? Not a chance. There are two options as I see it: 1) Push forward and take a now unoriginal idea and make it remarkable or 2) hibernate the idea for a while.

For now, I’m going to sleep on it. What would you do?