Hyperlocal: Used to refer to news on the community-level with highlights from events usually overlooked by mainstream media.
The presses have been hot as of late, churning out info on hyperlocal sites. Most notably, coverage surrounding Rob Curley’s latest flop, LoudounExtra.com (LE); a venture launched from the Washington Post (WP).
The Wall Street Journal may have covered the Loudoun story, but rest assured there are plenty of local media interests across the country running with similar coverage.
Take for instance Katie Granju’s piece about a Knoxville case study for hyperlocal coverage. Granju claims that Randy Neal’s KnoxViews.com sets the standard for community-driven fodder.
